Branding

breakthroughs

in the space

industry

Highlights

of 2023

Inspiration

for 2024

Space companies are increasingly leveraging brand design to differentiate from their competitors and forge vital connections with key audiences.

This shift has fuelled a wealth of branding breakthroughs over the past year.

This list celebrates 12 of these breakthroughs and highlights the visionary brands at the forefront of this transformation.

Reflex Aerospace designed their satellites as extensions of their visual identity using color, materials & finishes.

Galactic Energy partnered with Yin to repurpose spent Ceres rocket stages into a jewellery collection.

Apple created a satellite icon to represent a new category of space-based services on the iPhone.

PLD Space celebrated the launch of the Miura 1 rocket, named after a line of Spanish fighting bulls.

Mars Perseverance partnered with Technic to release a Perseverance Mars Rover Lego set.

Rocket Factory Augsburg repurposed old engine parts into plant pots, igniting fan speculation about a potential new merchandise line.

Relativity Space celebrated the launch of Terran 1 by creating an immersive virtual reality gallery showcasing company artefacts.

The maiden launch of the RS1 rocket built by ABL Space Systems featured unique visual heritage inspired by the historic Mercury program.

Space Agency defined a new category of space services with their visual identity for cargo company Inversion.

Jony Ive drew inspiration from the space sector’s origins in astronomy with the design of an emblem for Astra Carta.

Albedo refreshed their visual identity to include a category-breaking new color palette.

Landspace celebrated the maiden launch of the Zhuque 2 rocket named after a phoenix-esque Bird in Chinese mythology.